Client Portal Contact
Let's Talk

Susan Gorham

Director of Marketing

410.900.1324  | 

Susan Gorham helps Gross Mendelsohn grow through digital marketing, client communication and strategic practice development programs.

 

You Might not know

Susan has traveled to Kentucky four times for horse-related events, one of which her daughter competed in.

As Gross Mendelsohn’s director of marketing, Susan Gorham helps her firm grow through digital marketing, client communication and strategic practice development programs.

Working exclusively in professional services marketing since 1994, Susan achieves results through creative client and prospect communication, digital marketing initiatives, media relations and brand management.

She consults with and supports the firm’s senior-level professionals and practice leaders in their marketing initiatives. Susan particularly enjoys finding new ways — especially through technology — to reach audiences.

Susan received an Accounting Marketing Achievement Award for "best website" from the Association for Accounting Marketing. The same website received a Marketing Excellence Award from the American Marketing Association's Baltimore chapter. She has spoken before audiences on topics that pertain to her areas of specialization, including how to write a marketing plan, how to use social media for business, how to use CRM systems for marketing, media relations plans, and marketing to attorneys. She serves on the steering committee for Gross Mendelsohn's women's initiative.

She volunteers with Elkridge-Harford Hunt Pony Club by managing an annual fundraiser and helping at competitions. She is the former secretary of Green Spring Hounds Pony Club. Susan has served on the board of directors of the YMCA of York  and York County’s Southern Branch, and the marketing and membership committees of the YMCA of York and York County. She is past president of the International Association of Business Communicators’ Baltimore chapter. Susan has also served on the board of directors of the New Freedom Heritage Group. She is a member of the Association for Accounting Marketing.

Education

  • Bachelor of arts degree in philosophy, Gettysburg College (1993)

Affiliations

  • Association for Accounting Marketing
  • BKR International

More Fun Facts

  • Doesn’t everyone want a unique souvenir from that special trip? Susan brought home a scar from an emergency surgery in Paris.
  • Susan played on a university rugby team during a study abroad year in England during college. And she survived.

Articles By Susan

Advice for Business Owners Amidst a Potential Economic Crisis

With a potential economic crisis on the horizon, business owners are more than concerned. Business owners everywhere are walking a delicate tight rope of financial concern, meeting cancellations, travel restrictions, technology challenges and employee morale, all while trying to remain empathetic toward employees and customers. It’s flat out hard being a business owner right now. When I asked some of our firm’s leaders for their #1 piece of advice for business owners, several common themes emerged: communication and patience. Let’s look at what they had to say.

Read More

Gross Mendelsohn’s Staff Gets Social

Our firm has had a strong presence on social media for years, but when our staff asked for tips for using social media tools like LinkedIn to supplement their own networking efforts, we got right to work pulling together an internal training program. We turned to four social-savvy Baltimore area business people for help, and invited them to participate in a panel discussion called “How to Use Social Media to Supercharge Your Networking Efforts.” Our staff was invited to submit questions to the panel in advance of the discussion. Here are just some of the takeaways, which can be used by anyone in any line of work.

Read More

Volunteering Together Makes Us Better Together

Just as sweet potatoes and pumpkin pie might be staples on your Thanksgiving table, community service days are staples for Gross Mendelsohn every autumn. Individually, our staff members volunteer year-round for organizations they believe in (you’ll see a sampling of them at the end of this blog post), but autumn is when we put our hearts and hands together as a team to help local nonprofits. It’s an all-hands-on-deck kind of thing. This year, we converged on Special Olympics Maryland’s tennis tournament and the Maryland Food Bank to help make the local community stronger through service.

Read More