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Susan Gorham

Director of Marketing

410.900.1324  | 

Susan Gorham helps Gross Mendelsohn grow through digital marketing, client communication and strategic practice development programs.

 

You Might not know

Susan has traveled to Kentucky four times for horse-related events, one of which her daughter competed in.

As Gross Mendelsohn’s director of marketing, Susan Gorham helps her firm grow through digital marketing, client communication and strategic practice development programs.

Working exclusively in professional services marketing since 1994, Susan achieves results through creative client and prospect communication, digital marketing initiatives, media relations and brand management.

She consults with and supports the firm’s senior-level professionals and practice leaders in their marketing initiatives. Susan particularly enjoys finding new ways — especially through technology — to reach audiences.

Susan received an Accounting Marketing Achievement Award for "best website" from the Association for Accounting Marketing. The same website received a Marketing Excellence Award from the American Marketing Association's Baltimore chapter. She has spoken before audiences on topics that pertain to her areas of specialization, including how to write a marketing plan, how to use social media for business, how to use CRM systems for marketing, media relations plans, and marketing to attorneys. She serves on the steering committee for Gross Mendelsohn's women's initiative.

She is Green Spring Hounds Pony Club's secretary. Susan has served on the board of directors of the YMCA of York and York County, and the marketing and membership committees of the YMCA of York and York County. She is past president of the International Association of Business Communicators’ Baltimore chapter. Susan has also served on the board of directors of the New Freedom Heritage Group. She is a member of the Association for Accounting Marketing.

Education

  • Bachelor of arts degree in philosophy, Gettysburg College (1993)

Affiliations

  • Association for Accounting Marketing
  • BKR International

More Fun Facts

  • Doesn’t everyone want a unique souvenir from that special trip? Susan brought home a scar from an emergency surgery in Paris.
  • Susan played on a university rugby team during a study abroad year in England during college. And she survived.

Articles By Susan

What Happened When Our Staff Ditched Their Elevator Speeches

Raise your hand if you’ve ever felt awkward introducing yourself to a stranger at a networking event. That’s an impressive show of virtual hands! You were probably told early in your career to have a rehearsed elevator speech in your back pocket at networking events. An elevator speech is a 20- to 30-second rehearsed introduction that you use when you meet someone new. It’s called an elevator speech because it should equate to the length of an elevator ride – not too short, not too long. The elevator speech includes a short introduction of yourself, your company, your products and services, and maybe something that makes you unique. Sounds like a smart tool to have in your networking toolbox, right?

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Panel Discussion About Overcoming Obstacles Wows Our Staff

Members of our team listened with rapt attention as four of Maryland’s finest business leaders spoke about their paths to career success during a recent panel discussion on women’s leadership here at Gross Mendelsohn. 

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Why Every Construction Business Should Have a Facebook Page

According to our 2018 Maryland Construction Industry Survey, less than half of Maryland contractors have a Facebook page. The more important statistic, though, is that a third of contractors don’t use social media at all to promote their business. And, the majority of those contractors say they have no plans to start. So what's a contractor to do?

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