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Susan Gorham

Director of Marketing

410.900.1324  | 

Susan Gorham helps Gross Mendelsohn grow through digital marketing, client communication and strategic practice development programs.

 

You Might not know

Susan has traveled to Kentucky four times for horse-related events, one of which her daughter competed in.

As Gross Mendelsohn’s director of marketing, Susan Gorham helps her firm grow through digital marketing, client communication and strategic practice development programs.

Working exclusively in professional services marketing since 1994, Susan achieves results through creative client and prospect communication, digital marketing initiatives, media relations and brand management.

She consults with and supports the firm’s senior-level professionals and practice leaders in their marketing initiatives. Susan particularly enjoys finding new ways — especially through technology — to reach audiences.

Susan received an Accounting Marketing Achievement Award for "best website" from the Association for Accounting Marketing. The same website received a Marketing Excellence Award from the American Marketing Association's Baltimore chapter. She has spoken before audiences on topics that pertain to her areas of specialization, including how to write a marketing plan, how to use social media for business, how to use CRM systems for marketing, media relations plans, and marketing to attorneys. She serves on the steering committee for Gross Mendelsohn's women's initiative.

She volunteers with Elkridge-Harford Hunt Pony Club by managing an annual fundraiser and helping at competitions. She is the former secretary of Green Spring Hounds Pony Club. Susan has served on the board of directors of the YMCA of York  and York County’s Southern Branch, and the marketing and membership committees of the YMCA of York and York County. She is past president of the International Association of Business Communicators’ Baltimore chapter. Susan has also served on the board of directors of the New Freedom Heritage Group. She is a member of the Association for Accounting Marketing.

Education

  • Bachelor of arts degree in philosophy, Gettysburg College (1993)

Affiliations

  • Association for Accounting Marketing
  • BKR International

More Fun Facts

  • Doesn’t everyone want a unique souvenir from that special trip? Susan brought home a scar from an emergency surgery in Paris.
  • Susan played on a university rugby team during a study abroad year in England during college. And she survived.

Articles By Susan

Lessons from a Business Owner (Who Happens to be One of Our Partners) During a Crisis

Given how so much in the world has changed in the last few months, we’ve been producing a lot of content for business owners that answers the question “What’s next for my business?” We know that the top can be a lonely place, and many business owners crave insights from other owners on how they deal with the same difficult challenges. In the spirit of sharing, this article is for business owners who are curious to know how other leaders are dealing with the pandemic. I decided to chat with David Goldner, who just finished his tenure as Gross Mendelsohn’s managing partner, to hear first-hand what he has learned as a business owner as he navigates his way through the COVID-19 crisis.

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We’re All In This Together

We write a lot about taxes, profitability strategies and accounting here on the Gross Mendelsohn blog. Our team cranks out business advice that’s backed by hard numbers, quantifiable data and years of experience. Not today. No one really has experience dealing with a worldwide pandemic. Today we’re giving voice to things that concern all of us — regardless of whether we’re business owners, CFOs, nonprofit board members or IT directors.

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How Gross Mendelsohn Became Part of a Manufacturing Supply Chain

Although bad news comes out of the COVID-19 pandemic at a rapid-fire pace, stories of human goodness and innovation are surfacing right and left. Businesses, especially manufacturers, and people everywhere are stepping up to help in different ways. But if you told me last week that our CPA firm would become part of a supply chain for critical need items, I wouldn’t have believed you. Then this happened.

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