Client Portal Contact
Let's Talk

Susan Gorham

Director of Marketing

410.900.1324  | 

Susan Gorham helps Gross Mendelsohn grow through digital marketing, client communication and strategic practice development programs.

 

You Might not know

Susan has traveled to Kentucky four times for horse-related events, one of which her daughter competed in.

As Gross Mendelsohn’s director of marketing, Susan Gorham helps her firm grow through digital marketing, client communication and strategic practice development programs.

Working exclusively in professional services marketing since 1994, Susan achieves results through creative client and prospect communication, digital marketing initiatives, media relations and brand management.

She consults with and supports the firm’s senior-level professionals and practice leaders in their marketing initiatives. Susan particularly enjoys finding new ways — especially through technology — to reach audiences.

Susan received an Accounting Marketing Achievement Award for "best website" from the Association for Accounting Marketing. The same website received a Marketing Excellence Award from the American Marketing Association's Baltimore chapter. She has spoken before audiences on topics that pertain to her areas of specialization, including how to write a marketing plan, how to use social media for business, how to use CRM systems for marketing, media relations plans, and marketing to attorneys. She serves on the steering committee for Gross Mendelsohn's women's initiative.

She volunteers with Elkridge-Harford Hunt Pony Club by managing an annual fundraiser and helping at competitions. She is the former secretary of Green Spring Hounds Pony Club. Susan has served on the board of directors of the YMCA of York  and York County’s Southern Branch, and the marketing and membership committees of the YMCA of York and York County. She is past president of the International Association of Business Communicators’ Baltimore chapter. Susan has also served on the board of directors of the New Freedom Heritage Group. She is a member of the Association for Accounting Marketing.

Education

  • Bachelor of arts degree in philosophy, Gettysburg College (1993)

Affiliations

  • Association for Accounting Marketing
  • BKR International

More Fun Facts

  • Doesn’t everyone want a unique souvenir from that special trip? Susan brought home a scar from an emergency surgery in Paris.
  • Susan played on a university rugby team during a study abroad year in England during college. And she survived.

Articles By Susan

Volunteering Together Makes Us Better Together

Just as sweet potatoes and pumpkin pie might be staples on your Thanksgiving table, community service days are staples for Gross Mendelsohn every autumn. Individually, our staff members volunteer year-round for organizations they believe in (you’ll see a sampling of them at the end of this blog post), but autumn is when we put our hearts and hands together as a team to help local nonprofits. It’s an all-hands-on-deck kind of thing. This year, we converged on Special Olympics Maryland’s tennis tournament and the Maryland Food Bank to help make the local community stronger through service.

Read More

Why We Love Our New Office

It’s hard to believe we’ve been in our new space for six months already. It feels like yesterday that we were packing up hundreds of boxes and decades of memories. We knew that moving a firm our size was going to be an enormous undertaking, but it was necessary. In addition to needing more room to accommodate our growth, all of us at Gross Mendelsohn wanted a space that better reflected who we are as a firm: modern, streamlined and open. After months of looking at existing real estate throughout Baltimore City, we ultimately decided on new construction in an exciting new part of the city called McHenry Row. Despite the massive effort it took to plan for and manage a move of 100+ people, it was worth it. Here’s what we love about our new office, and why.

Read More

What Happened When Our Staff Ditched Their Elevator Speeches

Raise your hand if you’ve ever felt awkward introducing yourself to a stranger at a networking event. That’s an impressive show of virtual hands! You were probably told early in your career to have a rehearsed elevator speech in your back pocket at networking events. An elevator speech is a 20- to 30-second rehearsed introduction that you use when you meet someone new. It’s called an elevator speech because it should equate to the length of an elevator ride – not too short, not too long. The elevator speech includes a short introduction of yourself, your company, your products and services, and maybe something that makes you unique. Sounds like a smart tool to have in your networking toolbox, right?

Read More