Many businesses are wondering how they’ll survive 2021. When Len Rus, CPA, joined me on the firm’s video series, Next Level, he shared his advice for business owners on making it through what’s looking like another crazy year.
Businesses are making one of two big mistakes in their marketing right now: they’ve either stopped marketing altogether or they’re being too aggressive in their approach. Or at least that’s what Tim Bojanowski, founder of Zest Social Media Solutions, told me as we covered how to market a business during the COVID-19 pandemic on Next Level.
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In his decades in the business world, David Goldner, CPA, has never run into a situation quite like COVID-19. “We don’t know what’s really going to happen here,” David said in his interview on Next Level. “We hope things return to normal. We’re just not sure how long that will take.”
Sharon Paul, CPA, really wants you to install your computer updates. (Seriously, though.) A tech titan and partner in Gross Mendelsohn’s Technology Solutions Group, Sharon has been helping businesses figure out their toughest technology issues for 30+ years. When she stopped by the set of Next Level, Sharon told me about how technology can help a business run more efficiently.
Most small to mid-size business owners have a lot on their plate. Not only are you still involved in much of the day-to-day operations at your company, but you probably also wear the hat of accountant, marketer, recruiter and more. This shifting list of priorities can make it tough to focus on building and growing your business.
The secret sauce for a great marketing strategy starts with the story you tell about your business. Or at least that’s what Dan Schepleng of the Baltimore creative agency Kapowza told me when he stopped by the set of Next Level to talk about how to market a business.