Growing and running a business is hard (especially in the middle of a global pandemic). In the latest episodes of the firm’s video series, Next Level, Bryna Campbell, CPA, Shante Fields and Kat Sabo shared some of their top advice for businesses in 2021. Here are just a few of the takeaways from each of their interviews.
Many businesses are wondering how they’ll survive 2021. When Len Rus, CPA, joined me on the firm’s video series, Next Level, he shared his advice for business owners on making it through what’s looking like another crazy year.
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Sharon Paul, CPA, really wants you to install your computer updates. (Seriously, though.) A tech titan and partner in Gross Mendelsohn’s Technology Solutions Group, Sharon has been helping businesses figure out their toughest technology issues for 30+ years. When she stopped by the set of Next Level, Sharon told me about how technology can help a business run more efficiently.
Most small to mid-size business owners have a lot on their plate. Not only are you still involved in much of the day-to-day operations at your company, but you probably also wear the hat of accountant, marketer, recruiter and more. This shifting list of priorities can make it tough to focus on building and growing your business.
The secret sauce for a great marketing strategy starts with the story you tell about your business. Or at least that’s what Dan Schepleng of the Baltimore creative agency Kapowza told me when he stopped by the set of Next Level to talk about how to market a business.
The #1 accounting tip that Ernie Paszkiewicz has for business owners is this: if you’re going to grow, do it profitably. In his 40+ year career, Ernie has seen the full spectrum of challenges and mistakes that trip up growing businesses.