Gross Mendelsohn Blog | Samantha Androsky

Samantha Androsky

Construction & Real Estate | Government Contractors | Healthcare | Manufacturing & Distribution | Service Businesses

Marketing Your Business During a Pandemic

By: Samantha Androsky April 21, 2020

Businesses are making one of two big mistakes in their marketing right now: they’ve either stopped marketing altogether or they’re being too aggressive in their approach. Or at least that’s what Tim Bojanowski, founder of Zest Social Media Solutions, told me as we covered how to market a business during the COVID-19 pandemic on Next Level.

Running a Business During a Pandemic

By: Samantha Androsky April 07, 2020

In his decades in the business world, David Goldner, CPA, has never run into a situation quite like COVID-19. “We don’t know what’s really going to happen here,” David said in his interview on Next Level. “We hope things return to normal. We’re just not sure how long that will take.”

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Construction & Real Estate | Healthcare | Manufacturing & Distribution | Service Businesses

Technology Tips for Growing Businesses

By: Samantha Androsky March 17, 2020

Sharon Paul, CPA, really wants you to install your computer updates. (Seriously, though.) A tech titan and partner in Gross Mendelsohn’s Technology Solutions Group, Sharon has been helping businesses figure out their toughest technology issues for 30+ years. When she stopped by the set of Next Level, Sharon told me about how technology can help a business run more efficiently.

5 Tips for Growing Your Business

By: Samantha Androsky March 11, 2020

Most small to mid-size business owners have a lot on their plate. Not only are you still involved in much of the day-to-day operations at your company, but you probably also wear the hat of accountant, marketer, recruiter and more. This shifting list of priorities can make it tough to focus on building and growing your business.

How to Market a Business Successfully in 2020

By: Samantha Androsky March 03, 2020

The secret sauce for a great marketing strategy starts with the story you tell about your business. Or at least that’s what Dan Schepleng of the Baltimore creative agency Kapowza told me when he stopped by the set of Next Level to talk about how to market a business.

Accounting Advice Every Growing Business Should Hear

By: Samantha Androsky February 18, 2020

The #1 accounting tip that Ernie Paszkiewicz has for business owners is this: if you’re going to grow, do it profitably. In his 40+ year career, Ernie has seen the full spectrum of challenges and mistakes that trip up growing businesses.