As Gross Mendelsohn’s director of marketing, Susan Gorham helps her firm grow through strategic marketing, communication and practice development programs.
Working exclusively in professional services marketing since 1994, Susan achieves results through effective and creative client and prospect communication, online marketing initiatives, media relations, direct marketing, event planning and data management.
She consults with and supports the firm’s senior-level professionals and practice leaders in their marketing initiatives. Susan particularly enjoys finding new ways — especially through technology — to reach audiences.
Susan received an Accounting Marketing Achievement Award in 2012 for "best website" from the Association for Accounting Marketing. The same website received a Marketing Excellence Award in 2012 from the American Marketing Association's Baltimore chapter. She has spoken before audiences on topics that pertain to her areas of specialization, including how to write a marketing plan, how to use social media for business, how to use CRM systems for marketing, media relations plans, and marketing to attorneys.
Susan has served on the board of directors of the YMCA of York and York County’s Southern Branch, and the marketing and membership committees of the YMCA of York and York County. She is past president of the International Association of Business Communicators’ Baltimore chapter. Susan has also served on the board of directors of the New Freedom Heritage Group. She is a member of the Association for Accounting Marketing.